Northeastern Exposure

VOLUME 25 | NUMBER 1 | 2019

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THE ULTIMATE NASCAR EXPERIENCE Dover Race filled with surprises and honored guests A focal point of the NASCAR celebration with customers is Northeastern Supply's Ultimate NASCAR Experience. At the May Dover race, this year's Experience winners were Matt and David Noland of Noland Mechanical, Salisbury, MD. Noland Mechanical specializes in new construction HVAC work and they have been a strong NE customer for three years. What impresses the Nolands most about NE are, "service, pricing, product availability and product knowledge," recognizing their NE sales rep, Mark Cadwell for his attention and customer service. Matt Noland added, "Price is important when bidding commercial jobs as it allows us to competitively secure new work. But all the different service areas NE provides are beneficial for us to run an efficient and profitable contracting business. Everyone at NE, from its phone operators, to warehouse delivery staff and upper management are a plus for us when doing business with NE." Regarding the Ultimate NASCAR Experience, the Nolands are big motorsports fans, have attended NASCAR races across America, and they admitted surprise and excitement when selected for this fun honor. They had watched a NASCAR race from the pit before (at Pocono), but had never witnessed up close, the attention to race details they saw at Dover. The winners said, "The NE NASCAR sponsorship and hospitality program were an excellent way to show appreciation to their customers, and a great way for customers to meet and exchange ideas with each other as well as NE upper management. And meeting and hanging out with Justin Allgaier was an 'ultimate experience.'" Maryland contractors get up close and personal in the pit with Justin Allgaier Northeastern Supply is versatile and creative, doing "whatever it takes to be your preferred supplier," including participating in events to entertain and reward its customers. A key to Northeastern Supply's marketing efforts is its sponsorship of cars and drivers in the NASCAR Xfinity Series. Northeastern is in its 26th consecutive NASCAR season and is sponsoring Justin Allgaier, driver of the #7 BRANDT Professional Agriculture Team for JR Motorsports. And a key part of that sponsorship is the hosting of a customer hospitality event at the annual NASCAR races at Dover International Speedway in Delaware. This year's event in May attracted about 225 NE customers and 25 NE guests for a Friday night party with kegs and great food — pit beef, grilled chicken, steamed shrimp, pit turkey and all the fixings; competitions in cornhole and monkey ball; NE vendor tables set up on Saturday morning; a meet-and-greet and Q&A with NE's sponsored driver, Allgaier, as well as the BRANDT pit crew and Kelley Earnhardt Miller (Vice President and co-owner of JR Motorsports with her brother, Dale Earnhardt Jr.); a raffle of Northeastern Supply and NASCAR items on Saturday, before the race; more food and beverages and pit tours for 10 lucky customers. NE's Ultimate NASCAR Winners Matt Noland (left) and David Noland (right), of Noland Mechanical Inc., bookend NE's driver Justin Allgaier. 225 CUSTOMERS

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