Issue link: https://cp.revolio.com/i/1178690
ALL IN | AD Today 2019 | 91 "Customers understand that other competitors might be cheaper, but when the tires meet the pavement, we'll get the job done. When you're able to take all of the worry out of doing business with you," he said, "price becomes secondary for customers and service becomes the differentiator." THE ROLE OF TECHNOLOGY IN SERVICE TODAY According to Dan Maroni, AD President Building Materials Business Unit & Gypsum Supply Division, "the drywall industry has always been about service, but our industry is evolving rapidly with technology to create more efficient ways to service our customers' current and future needs." Over the past year and following AD's 2019 merger with The Drake Group LLC, Maroni shared that the Gypsum Supply Division has been focused on implementing comprehensive electronic customer service, from placing members' orders with a supplier to paying for these orders via AD. "In the future, part of this ordering process will include members' customers being able to use their various electronic devices not only to place orders as well, but also to track these deliveries," Maroni said. "Our members' service capabilities are continually changing to accommodate more innovative products from our suppliers which measure how we sell, inventory and deliver these products. More specialized inventory systems are becoming a necessity and constant interaction with our suppliers on inventory and service are becoming a larger part of our overall service business." Modern advances in technology have helped define new services at Lumbermans as well. "Given how fast business moves and how quickly we continued on page 94 "Customers understand that other competitors might be cheaper, but when the tires meet the pavement, we'll get the job done." – Gary Scrutchfield, Lumbermans Drywall and Roofing Supply Company