Issue link: https://cp.revolio.com/i/1178690
6 | AD Today 2019 | ALL IN A MESSAGE FROM THE CEO 6 | AD Today 2019 | ALL IN To succeed in business, you need to have a lot more than a great product or a service. The most successful businesses also earn great reputations by having strong ties in their communities, trusted relationships with their customers and suppliers, and positive work cultures that help them to outperform the market time and time again. It takes a village of committed individuals to pull this off. AD is not a new business but compared to some of our member and supplier companies, it is quite young. Many AD members and suppliers have been growing their businesses for over 100 years and continue to evolve and thrive year after year. How do they do it? It's all about heart. And persistence. And a determination that is bold, powerful, and has no limits. These long-lasting companies are innovative and fully invested in their success, their associates, their customers, and their communities. They are ALL IN. But being ALL IN doesn't start at the business level. It starts with the individuals. A successful business is built on a strong foundation of individuals who promise absolute commitment, unwavering drive, and laser focus, not just at work but in life, in community, and in family. ALL IN means having no hesitation, creating your own opportunities, changing the rules of the game, dreaming bigger, and making the impossible possible. It's only with this ALL IN commitment that we come together and achieve greatness. Regards, Bill