Issue link: https://cp.revolio.com/i/1178690
32 | AD Today 2019 | ALL IN 2. ALPHA LAUNCH Capitol Group asked a small group of customers to engage with the mobile app and test its functionality and provide feedback. This allowed them to learn from their customers what worked, where improvements needed to be made, and what was missing that customers would expect to have. 3. OFFICIAL LAUNCH 6 months after the launch of their Digital Branch, Capitol Group released their mobile app to the public. RESULTS Not only did Capitol Group's mobile app allow their customers to purchase product more easily on their phones and tablets, it offered them a level of self-service that maximized the efficiencies of Capitol Group's sales and customer service teams. The app has become an easy-to-use portal for customers to readily access much-needed resources. Beyond that, both inside and outside sales teams access the app to have on-demand information at a moment's notice. Capitol Group's customers that have used the scan functionality to process bar code labels have all commented on how much easier it is for them to place their orders. "Capitol Group strives to make the process of doing business with us as easy as possible for our customers. The mobile app gives our customers more flexibility to do their job and enhance their overall experience with Capitol Group." - Ernie Cox, eCommerce Project Leader "Prefers the mobile app over the website." – Jim J "Told a competitor that if they aren't thinking of a mobile app like Capitol's then they are going to fall behind. This is the future." – Doug C Since launching, Capitol Group has received the following feedback from their customers: CASE STUDY (CONTINUED)