Issue link: http://cp.revolio.com/i/142672
create customized marketing tools clients; select the one that most accurately reflects your clientele. As tri-fold pamphlets, you can download and print the PDF files, make as many copies as you'd like (remember: use quality paper!), and fold to create professional education materials. Make sure these are available in your office and, like the Online Client Newsletter, don't be shy about passing them around the community. For example, drop off several "About Senior Massage" brochures at various assisted living facilities and senior centers. Establish A Professional Website & Email Account Allowing people the opportunity to get to know you and your services through your website is a key component to building business in today's world, and consumers expect it. That's why ABMP invested in a website builder for its members, created specifically for bodywork practitioners. The ABMP Website Builder includes unlimited pages, dozens of professionally designed templates, pre-loaded "choose and use" content, gift certificate and PayPal set-up, a Google Map option, intake and consent forms clients can print from home, online scheduling options, embedded video options, searchengine enhancements, no upsell, and no third-party vendor running the show. It's super easy to use. This is the best website builder in the profession, hands down. Other Get The Most From Your Marketing Materials • • • • • • • • • A professional impression goes a long way. Here are some tips to help you get the most mileage out of your Client Newsletter Generator: P rint your newsletter on quality paper. Regular copy paper, designated as 20-pound paper, is adequate but doesn't provide a professional punch. Consider a glossy 50-pound paper to give your newsletter a little more substance. (Glossy papers come in recycled stock, as well.) Also, avoid brightly colored paper. White or off-white is best, providing a readable medium for both text and photos. C ompile a database of client names, addresses, and email addresses. Most word processing programs provide a label-maker application, so that you can create your database here and print the names onto labels. If you choose to email, rather than mail the newsletter, your database will be ready whenever you are. M ail copies to your existing clientele, even if you haven't seen them in several months or years. This may be just the prompt they need to book an appointment. D istribute copies to local businesses throughout your community, such as natural products stores, offices of chiropractors, doctors, acupuncturists and other alternative practitioners, and hotels—travelers are likely stressed out. K eep copies in your office. If clients didn't already receive one, it's nice for them to walk away with something after their session. D istribute them at health fairs and other community events. Getting the word out is the bottom line. U se the back page to include a coupon or special offer. Many times, people just need a little incentive to call you. C reate a link on your website to a PDF of your Online Client Newsletter, so clients and potential clients can view it online. If you don't already have a website, visit the ABMP Members section on www.abmp.com and create your own professional site in a matter of minutes. M ake sure your website address is included in your Client Newsletter Generator, along with your phone number and other contact information.