Issue link: http://cp.revolio.com/i/142672
create customized marketing tools By Lara Evans Bracciante Marketing is the cornerstone By using marketing of a successful business. tools together, you Consequently, ABMP has can communicate developed several marketing directly with your programs specifically clients on a regular designed to provide individual basis, providing communication with your them with pertinent clientele and new customers. education and a You can create your own reminder that a customized four-page massage is just a newsletters, tri-fold brochures, phone call away. and website—free of charge. These ABMP.com features walk you through the process, step by step, to build these customized marketing tools. To learn more, view the ABMP BizFit webinar Marketing Massage 101, archived at ABMP.com. Create Your Own Client Newsletter Log in to the ABMP Members section on www.abmp.com and select "Client Newsletter" from the Marketing Center menu. Once you enter the program, type in your name, newsletter name, and business information into the specified fields, which will flow automatically into the newsletter template. (When you create more newsletters down the road, this information will be saved in your account, making for easy updates.) Then, you'll be directed to select a feature article and two supporting articles from a list, to create the bulk of the newsletter, pages 1 to 3. (You'll be able to view these articles prior to choosing which ones you want.) Your chosen articles, including photos, will automatically flow into the appropriate columns. The top half of page 4 is yours to complete— add news or a coupon. Again, you simply type this information into the designated field. And the bottom half is designed as a self-mailer, so you can fold and staple the newsletter and send it off to your clients. It's that simple. And because the Client Newsletter Generator is available through the ABMP Members section on www.abmp.com, you can create it at your convenience. Once you're satisfied with your client newsletter, click a button to create a PDF file, which saves all the pages and information as a single picture-like document. You then have the option to print it at home and make copies; email or take the file on disk to a copy shop or local office supply store and have it professionally printed, folded, and tabbed; or post it to your website and email a link to it. (You can also email it as an attachment, but it will be a very large file, and in the age of computer viruses, many people are rightfully suspicious of attachments.) You now have a cost-effective means to reach out to your clients in a meaningful way, reminding them it may be time to book their next massage. Build Customized Brochures You can also create customized brochures by accessing the Client Brochures from the Marketing Center menu. Brochure titles include: "What to Expect During a Massage or Bodywork Session," "Why Should I Get a Massage?", "About Reflexology," "Maternity Massage," "About Senior Massage," and more. Make them your own by adding your business information and logo. Two versions of each brochure are available, featuring images of a variety of