Issue link: http://cp.revolio.com/i/142672
associations provide these features only with upgraded versions costing more than $700 a year, but it is free with ABMP membership! Just log in to the ABMP Members section on www.abmp.com, pick a website address, and follow the step-by-step directions. ABMP also provides members with a professional email account that you can match up with your website URL. Select your email address: yourname@massagetherapy.com or yourname@myabmp.com. Client Communication Tools Appointment reminder labels, frequent client rewards cards, client postcards, gift certificates, and more are all available for you to download, print, and use as needed. Photo Library and Images ABMP provides a library of hundreds of bodywork and wellness images for members to use when developing marketing materials. ABMP logos are also available. F ree and Discounted Printing Services ABMP has partnered with VistaPrint.com to offer discounted printing for your marketing materials. Order free business cards, rubber stamps, postcards, and more. Create your letterhead or print your client education brochures and other marketing materials. Body Sense Digital Magazine Body Sense is ABMP's digital magazine for health-conscious consumers, published four times a year (spring, summer, autumn, and winter). Body Sense is designed to help you educate consumers on the lasting benefits of frequent massage and bodywork, and the value of stress management. The Body Sense philosophy considers massage therapy an integral facet of a healthy lifestyle, not just an indulgence. This is a message worth sharing with your clients. ABMP has created a venue in which you can easily email the Body Sense link to your client list—an inexpensive way to remind people of the value of massage and to book an appointment today. We'll send you an email when a new edition is available, but you can access this ABMP member benefit anytime at www.abmp.com/bodysense. Using these tools together can help you establish a sophisticated marketing plan throughout the year. The Client Newsletter Generator content will be updated multiple times each year, allowing you the opportunity to create your next edition, and include it as a PDF on your website. By using both the Client Newsletter Generator and Body Sense, you can communicate directly with your clients at least once every quarter, providing them with pertinent education and a reminder that a massage is just a phone call away. Remember to use email as an easy way to touch base with clients, too. The Pay-Off Marketing pays off. It's just a matter of making the time and getting the word out. To access these customized marketing tools, simply log in to the ABMP Members section at www.abmp.com. SPH Lara Evans Bracciante is the director of information services for ABMP.