The Broadmoor

2011-2012

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SPORTS & LEISURE The Broadmoor’s fleet once included 50 Cadillac stretch limousines THE GREAT RACE new Porsche Panamera luxury sedan to the elite collection. The Broadmoor’s fondness for luxury vehicles began with founder Spencer T 24 The Broadmoor Magazine | 2011 • 2012 Penrose, who used his affinity for fine cars to tout the area’s attractions by start- ing the Pikes Peak Auto Hill Climb in 1916. The unique race is still held today, having evolved over the decades to feature many different styles of vehicles and many famous racers, including three generations of the Unser family. The first Hill Climb—run with open-wheeled cars—was won by Rea Lentz in a Romano Demon Special. In 1922, just four years after opening, The Broadmoor ordered seven elegant passenger touring cars and one limousine from the Pierce-Arrow Motor Company. By 1926, this impressive collection had grown to 60 elegant cars. The fleet evolved over the next three decades, at one time numbering 50 Cadillac limousines, known as Grayline Touring Cars. The collection ranged from 1930s-era V-12 and V-16 touring cars to 1946 and 1947 models. By the mid-1950s, the fleet had been nar- rowed down to seven Cadillac Skyview Coaches that carried flags on the fender designating them as “Broadmoors.” Penrose’s personal passion for autos is memorialized in the El Pomar Carriage Museum, adjacent to Broadmoor Hall. Originally opened in 1941, the museum to- day houses an extensive collection of horse-drawn and motorized carriages, includ- ing three Pikes Peak Hill Climb race cars, two presidential carriages, Julie Penrose’s 1928 Cadillac limousine, and Spencer Penrose’s own 1906 Renault. he Broadmoor has always had a special place in its heart for fine cars. Since the earliest days, when this Grande Dame graced an isolated cor- ner of the Colorado Rockies, the resort has routinely maintained a fleet of luxury sightseeing vehicles for guests. The legacy continues today as The Broadmoor has teamed up with Porsche North America, adding a THE BROADMOOR IS PROUD TO ADD THE PORSCHE PANAMERA LUXURY SEDAN TO ITS FLEET, CONTINUING A LEGACY OF FINE CARS AND AN UNPARALLELED COMMITMENT TO ITS GUESTS.

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