Successful Business Handbook

Associated Bodywork & Massage Professionals

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Contents of this Issue


Page 3 of 184

table of contents Choose Your Career Path Career Prospects What is My Path? A Value Assessment Career Path: Employee What is Equitable Compensation? On The Job Hunt Create Your Resume Log On for Spa Employment Career Path: Sole Proprietor Create Your Business Plan Office Management Legal Structures of Business 6 Tips to Finding the Perfect Location Home-Based Businesses Chair Massage Finance Your Vision Grow Your Practice Buy a Business Merging Practices Career Path: Employer Steps to Becoming an Employer Employee or Independent Contractor? Employee Payroll Tools for Opening a Spa Establish a CAM clinic Business Basics The Importance of Insurance Coverage Your Public Image How's Your Customer Service? Office Design Your Environmental Impact Effective Record Keeping Intake Forms Establish Business Policies Keep Client Cancellations to a Minimum Personal Safety Outcall Service and Safety Living the Law—HIPAA Responsible Retailing Insurance Reimbursement and You Marketing and Advertising Create a Marketing Plan Email Marketing Tap Into Social Networking Spread the Word About Your Practice Get Doctor Referrals Create Customized Marketing Tools Create Your Own Website Spread the Word: Massage and the Media Get Your Practice on Radio and Television Offering a Daily Deal Develop an Advertising Strategy Brand to Build Your Business Financial Health 10 Steps to Survive and Thrive Profit Per Hour Tips on Tips Financial Record Keeping and Management Balance Sheets Tax Time: Stress Less, Pay Less The Business of Barter When to Seek Professional Assistance How to Find the Right Accountant Disaster-Proof Your Business Plan for Your Future Ethics ABMP Code of Ethics Scope of Practice Ethical Conduct Sexual Misconduct Self-Care Savvy Self-Care Proper Body Mechanics The Value of Continuing Education Resources Resources and Marketing Materials

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