Issue link: http://cp.revolio.com/i/142672
Benefits of Running a Daily Deal When you agree to run a Daily Deal, the online company does all the work to create effective promotional campaigns, work that many small businesses don't like or don't know how to do. Once you have negotiated all the details with your account manager regarding the offer, the price, and the date your deal will run, they create the advertising copy, handle the artwork, run the promotion, handle the orders, and manage any refunds or customer service issues. After the deal ends, you and the deal company split the revenue. I encourage you to think of this form of advertising as a loss leader, which means the goal is to get new clients in the door without spending a lot of money. You might even lose some money, but you will never have any out-of-pocket expenses you can't afford. Even if no certificates are sold, you will owe nothing but will still have received exposure in the process. Following are some additional benefits to consider. Pay for Performance Traditional advertising is paid in advance, with no guarantee of any sales or new customers. Daily Deals offer "pay for performance," which means you only pay once you know exactly how many new sales it has generated for you. In fact, you don't even pay them directly—their fees are deducted from the total revenue generated from the promotion prior to them issuing you a check. This is a huge advantage for a therapist or a small business because there are no upfront costs and, although you are selling your services at a discount, you are guaranteed the revenue. If you are currently doing any paid advertising for your business, you are aware there is a cost associated with it. The cost you incur