Issue link: http://cp.revolio.com/i/142672
develop an advertising strategy Yes, there will be a percentage of new clients who are only looking for the cheapest massage and will never become a return client for you. This is the nature of the industry, and is not to run the ad to get a new client will offset the payment the client gives you for your service. Let's say you put together some promotional flyers that cost $50 to print and distribute. If your promotion results in five new clients, your cost per client acquisition was $10. This means if you charge $100 per session, you just gave a session for $90. Of course, some advertising doesn't bring in even one client, so you must deduct the full advertising expense from your week's or month's earnings. If you have a budget allotted for your advertising, I encourage you to see the huge benefit that paying for performance gives you. worth worrying about. Exposure Even if your offer doesn't sell very well, by having your company promoted online you still get additional visibility. Many deal sites send your business name, phone number, and website directly into their subscribers' email boxes, and have relationships with other media outlets. This can mean hundreds of potential clients hearing and reading about your business, which can have great impact, even if it is not seen immediately. Once you've got these new clients in your clinic or studio, it's your chance to wow them—I call it "service vetting." If they are looking to build an ongoing relationship with a therapist, they will be interviewing