Issue link: http://cp.revolio.com/i/1178690
36 | AD Today 2019 | ALL IN Hardworking Quality & Value Long-lasting, Premium Performance & Aerospace Approvals ©2018-2019 Master Fluid Solutions®. CoolPAK® and Master Fluid Solutions® are registered trademarks of Master Chemical Corporation d/b/a Master Fluid Solutions. 2019-06-19 www.masterfluidsolutions.com continued from page 35 REAPING THE BENEFITS Encouraging sales teams to be active in eCommerce has a wide variety of benefits such as: Unlocking Employee Value – At Ideal Supply, for example, "our single biggest benefit is in unlocking the value of our people by shifting 'non value-added' work away from them so that they can focus on areas of the business and their jobs that are more satisfying and of more value to our company," Moon said. "We've also seen significant growth in non-traditional customers once they're transitioned into our eCommerce channel." Current and Precise Data – At McNaughton-McKay, "our sales teams are the most integral piece of our eCommerce growth and they want to promote our eCommerce solution. To support them in doing this, we need to ensure that the site includes the highest-quality information," Koscielniak said. "As a result, one benefit of the drive to ensure that our sales teams can trust the site they're promoting is that we're continually working to ensure the accuracy of our data." Increased Value in Productivity – According to AD's Ernst, securing buy-in for an eCommerce initiative from the sales team can make great strides towards boosting the bottom line. "The number one reason to focus on eCommerce sales enablement is that optimizing time leads to higher revenue," she explained. "Time is money and data reveals that each product detail page on an eCommerce site can save 20 minutes of a salesperson's time. When the web can replace administrative and order processing time, this yields more time for selling. This shift towards online self-service can lead to 5-10% more revenue." ALL IN ON eCOMMERCE "The number one reason to focus on eCommerce sales enablement is that optimizing time leads to higher revenue. Time is money and data reveals that each product detail page on an eCommerce site can save 20 minutes of a salesperson's time." – Caroline Ernst, AD