Issue link: https://cp.revolio.com/i/873071
#ADSTRONG | AD Today 2017 | 3 A MESSAGE FROM THE CHAIRMAN 4 " There's a certain toughness and dogged determination we share. I call it 'AD Strong'." FEATURES 16 A STRONG LEGACY Less than 1% of all North American businesses make it to their 100th birthday. AD member companies discuss the drivers behind their 100+ years of longevity and success. 36 BUILDING A SOLID BRAND IN A DIGITAL WORLD Learn insights on how branding has changed over the past decade and how AD members and suppliers responded to the digital revolution. 52 STRONG ROOT, STRONG BRANCHES: AD FIELD MARKETING SUMMITS From planning, to execution to follow through, AD members and suppliers spill their AD FMS secrets. 68 POWERFUL TIPS ON HOW TO ENGAGE EMPLOYEES How do you create a culture of engagement at your organization? 86 ANNOUNCING THE AD DISASTER RELIEF FOUNDATION The new, non-profit (501c3) AD Disaster Relief Foundation, enables the AD Community to formally support one another in the event of a disaster. 90 KNOW YOUR STRENGTHS: STRATEGIES TO CURATE YOUR LEADERSHIP TEAM As successful business leaders know, hiring decisions can be some of the most important ones made and can make — or break — a company. 110 AD STRONG What makes you and your company #ADSTRONG? EXTRAS 8 WELCOME ABOARD: NEW MEMBERS 8, 11 WELCOME ABOARD: NEW SUPPLIERS 12 AD MEETING CALENDAR 119 2016 & 2017 AWARD WINNERS 126 INDEX OF ADVERTISERS Table of Contents CONTACT INFORMATION AD 500 East Swedesford Road Wayne, PA 19087-1614 610.997.3100 Fax 610.997.3600 info@adhq.com www.ADHQ.com Ricki Weisberg Ndege — Director of Communications and Corporate Marketing rnedge@adhq.com AD Today is published by PrintWorks Inc. 1617 North Line Street Lansdale, PA 19446 215.721.8500 • Fax 215.361.8746 www.PrintWorksco.Com