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8 | THE DATA CENTER JOURNAL Data Centers: 8 | THE DATA CENTER JOURNAL Large data center operators such as Amazon, Facebook, Google and Microsoft have the resources to pursue innovations that may filter down to the rest of the industry. But sometimes their energy projects are simply out of reach for smaller operators. For example, Apple built a massive solar farm to power its Maiden, North Carolina, data center. Other technology companies are investing in solar and wind power or are buying it from utilities. These developments apparently point to the evolution of data centers from simply consumers of energy to, in some sense and in various ways, producers. By Jeffrey r clArk phd Consumers Players Energy or Energy

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