Wheels Of Grace Magazine

Volume 9, Issue 1

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also costs a bit more at $21,999, for the base model, up from $18,999 for the entry-level Road King. The Milwaukee motorcycle giant would welcome some more big bike sales. While 2016 saw some incremental gains in Canada, the Middle East and Asia, sales figures were down 13% in Latin America and 4% in the U.S., where H-D sold 161,658 machines, down from 168,240 in 2015. Worldwide, despite gains in some international markets, motorcycle retail sales fell 1.6%, Harley said. The company also saw falling numbers in parts, accessories and merchandise, which have traditionally been solid sales segments. In a recent fourth-quarter earnings report, Harley-Davidson Inc. President and CEO Matt Levatich said his company's goal for the next decade is to build "the new generation of Harley- Davidson riders worldwide. "That means Harley fans can expect to see more Road King-style makeovers.

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