Data Center Journal

VOLUME 36 | FEBRUARY 2015

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www.datacenterjournal.com net neutraLity According to a definition from Wikipedia, Net Neutrality is defined as "the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication." In other words, packets of information containing your Netflix movie should have the same priority and cost as the VOIP phone call from your neighbor, same as your boss's Tweet, or as the data feeds from the smart electric meters in the town next door. is is a hot topic amongst broad- band providers and telecommunications companies who are now competing within the same space and providing many of the same services. e debate is driven mainly by revenue opportunity on one side and fairness and democracy on the other. Bandwidth providers want to charge different rates for different levels of service, and large customers are willing and able to pay to have their traffic on the top of the stack. Smaller users don't want to see their traffic stuck on the internet on-ramp while a virtual convoy of high-priority big wheels rolls by. e internet domain is owned by no one and at the same time by everyone, hence the rules for "open internet and net neutrality". So should one of these compa- nies have open internet rules applied and the other not? More importantly, what's the impact on the growth of social media? What is sociaL meDia? As defined by Wikipedia, "Social Media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Fur- thermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co- create, discuss, and modify user-generated content." e diagram below depicts the world of social media outlets. As shown, there are literally hundreds of ways to get your "social" on. e vast majority of these social outlets are accessible through a num- ber of forms of hardware mentioned previ- ously. is makes being social convenient even from locations not typically condu- cive for human to human interactions. See Figure 1 – Social Media Conversation Prism. Source: Brian Solis and JESS3 - http://www.theconversationprism.com/ Joel York (a contributor to Forbes) helps clarify the contrast with this state- ment, "At the heart of social media are the social networks, communication chan- nels that are fundamentally different from traditional media, like television, radio, magazines, billboards and even most websites. Traditional media is a one-way communication channel: a monologue. Social media is a two-way communication channel: a dialogue." So perhaps this is the way to answer the question of "what is social media?" In short, it's a dialogue enabled amongst the billions of people on the planet through the progression of technology that has now made it incredibly convenient to interact with one another on whatever levels each person is most comfortable with. sociaL meDia Data vs other Data Not all data is created equal. e data communications, processing, and storage can vary greatly from one soware applica- tion to another. Data communications can come in a variety of forms, such as: Human to Human • Voice communication • Short-messaging (text-messaging) • Social media Human to Machine • Transactional human to machine (e-commerce) Machine to Human • Television • Radio • Electronic magazines • Electronic billboards • Most websites Increased coverage and better defense. Don't let fire events or downtime block your operations! You need the strongest defense to keep your data center facility running 24/7: the FAAST XT aspirating smoke detector from System Sensor. Its 4-inlet technology protects up to 28,800 sq.ft. and provides very early warning of smoke so you can respond to potential problems before disaster strikes. To celebrate FAAST XT's launch, we're offering a chance to win tickets to the Big Game in Feb. 2016! ©2015 System Sensor. All Rights Reserved. We've got you covered. To watch the intro video, visit: go.systemsensor.com/ faastxt-dcj Assembled in the U.S.

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