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THE DATA CENTER JOURNAL | 1 Feature 2 Social Media data centerS, telco'S, and net neutrality BattleS By David Quirk and Brian Durham, DLB Associates Until now, telecommunications networks and the internet have been mostly separate and distinct entities with different "rules of the road" so to speak. These rules have defined the world of communications and data growth as we know it. Those rules are all changing now...will the data centers follow? it OperatiOns 8 data center reSiliency. it'S increaSingly aBout SoFtware. By Sev Onyshkevych is Chief Marketing Officer for FieldView Solutions, Resiliency metrics provide data center operators with valuable information relating to system vulnerability and time to system failure, while helping to identify where the power load would go in the event of a man-made or natural disaster (or during scheduled maintenance). FacilitieS 12 data center SavingS with inFraStructure changeS By John Day is VP of Sales and Marketing for Anord Critical Power When considering the rising data center operations cost, U.S.-based mission critical facility operators should consider power infrastructure options to achieve crucial functions cost-effectively. This would in turn offer increased safety issues and decrease downtime advantages. it Marketing 16 what'S next in Social Media? By Jeffrey R. Clark, Ph.D What's the next Facebook? It's a favorite question about the future of social media. The company that was once isolated to a few college campuses took the world by storm, to the point where many businesses list it as their go-to location for more information. "Find us on Facebook" has all but replaced the dot-com. But given the size and reach of the social-media giant, the answer to this question might well be nothing. 20 Social Media: the ultiMate data Mine? By Jeffrey R. Clark, Ph.D Social networks have done what the Stasi could only dream of, barely falling short of even the omnipotent state in George Orwell's 1984. In collecting untold masses of information about billions of people (who have supplied it willingly), social-media providers have at their virtual fingertips potentially powerful databases. Efforts are underway across a number of industries to glean valuable conclusions from all this information, but the question is whether the rewards are worth the costs. 24 welcoMe, the Back door iS open: cyBer Security threat analySiS By Jun Yang, PE, LEED AP Failure of power and cooling systems remains the largest cited cause of unintended data center downtime. While the root causes may vary, it should be undisputed that improved control and monitoring is instrumental in supporting the goal of reduced downtime. Advances in technology, global market competition, and adoption of open protocol solutions have dramatically reduced the cost of monitoring. The result is cost effective monitoring capabilities that provide powerful information for improved data center operation. However, if not carefully architected, these solutions can also provide an unintended backdoor into your secured information technology (IT) environment. vendor index All rights reserved. No portion of DATA CENTER Journal may be reproduced without written permission from the Executive Editor. The management of DATA CENTER Journal is not responsible for opinions expressed by its writers or editors. We assume that all rights in communications sent to our editorial staff are unconditionally assigned for publication. All submissions are subject to unrestricted right to edit and/ or to comment editorially. AN EDM2R ENTERPRISES, INC. PUBLICATION ALPHARETTA, GA 30022 PHONE: 678-762-9366 FAX: 866-708-3068 | WWW.DATACENTERJOURNAL.COM DESIGN : NEATWORKS, INC., JOHNS CREEK GA 30022 TEL: 678-392-2992 | WWW.NEATWORKSINC.COM

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