AD Today

2017

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continued from page 53 agreed. "AD Field Marketing Summits provide a focused approach for our salespeople and suppliers to work together in gaining market share." At Lafayette, IN-based Kirby Risk Corporation, Vice President of Marketing and Construction Sales Kyle Krizan said that participation in Field Marketing Summits not only helps Kirby Risk's sales and management teams build personal and working relationships with vendor partners, but also provides a means of aligning sales goals with participating vendors. "One of the major benefits of holding this event is that it allows our field sales team to meet with each of the participating manufacturer's field sales teams, where they can plan and strategize early on as to which of our customers we'll target and what products are best to promote to help drive mutual market share growth," Krizan said. "Hosting an AD Field Marketing Summit, first and foremost, is an opportunity for our company to demonstrate our commitment to AD and our AD supplier partners," shared Susie Johnston Fox, President & CEO of Missouri-based Johnston Industrial Supply. "In addition to enabling our Johnston team to get together for an annual meeting to collectively discuss our business, Summits afford us the opportunity to strengthen relationships with our suppliers by planning, learning, and having a little fun at the same time." At Chicago-based Columbia Pipe & Supply Co., AD Field Marketing Summits have delivered proven results. "We consider our annual Summit to be one of our most valuable assets when it comes to selling, building both customer and supplier relationships, and increasing our product knowledge," confirmed Corporate Product Manager Paul Mendez. "Partnering with our AD suppliers is key and we think that hosting the annual FMS gives us a definite edge over any competition in our market." Karen Fox, National Sales Manager, Commercial at Keeney Manufacturing Company in Newington, CT, agreed that Gene Huegin President PFERD Inc. Ron Herem President Baldwin Supply Company Kyle Krizan Vice President Kirby Risk Corporation S tr o n g R o o t s , S tr o n g B r an ch e s 54 | AD Today 2017 | #ADSTRONG " Hosting an AD Field Marketing Summit, first and foremost, is an opportunity for our company to demonstrate our commitment to AD and our AD supplier partners." — Susie Johnston Fox, Johnston Industrial Supply

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