8 | THE DATA CENTER JOURNAL
www.datacenterjournal.com
Data Centers:
8 | THE DATA CENTER JOURNAL
www.datacenterjournal.com
Large data center operators such as Amazon, Facebook,
Google and Microsoft have the resources to pursue
innovations that may filter down to the rest of the industry. But
sometimes their energy projects are simply out of reach for
smaller operators. For example, Apple built a massive solar
farm to power its Maiden, North Carolina, data center. Other
technology companies are investing in solar and wind power
or are buying it from utilities. These developments apparently
point to the evolution of data centers from simply consumers
of energy to, in some sense and in various ways, producers.
By Jeffrey r clArk phd
Consumers
Players
Energy
or Energy