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THE DATA CENTER JOURNAL | 1 www.datacenterjournal.com Feature 2 Data Center Year in review: 2015 By Jeffrey R Clark, PhD A number of underlying trends are nudging the data center world in this or that direction. So, in rapid-fire format but no particular order, here's a look at what was important in 2015 and what may well shape the trends for 2016 as well. 6 it eConomiCs: top stories For 2015 By Jeffrey R Clark, PhD As always, the technical side of the IT industry had its upsides and downsides over the past year, with security likely being the biggest story. But the economic and financial dynamics in 2015 were also interesting, even though they generally hide behind the scenes of technical trends, new products and services, and competition among vendors. A few were noteworthy for what they say about the market as a whole as well as what might be in store for 2016 and beyond. 12 want to Cut Costs in the Data Center? aDD inCentives to Cut waste By Aaron Rallo In today's data center, IT is in the best position to identify inefficiencies, but it typically lacks any incentive to do so. If you make it worthwhile, however, the savings can be substantial. 16 Data Centers in 2016: it LeaDers must Keep paCe to staY resiLient By John M. Hawkins With 2015 coming to a close, it is approaching the time of year when organizations must evaluate every aspect of their business. This effort includes a comprehensive look at their technology and IT needs and, more specifically, their colocation data center needs. 20 metaL whisKers: the importanCe oF unDerstanDing FaiLures by Bill Rollins and Steve Smith An informative article on the history of metal whiskers and how zinc whiskers specifically affect the data center. 24 Five waYs CLouD Computing has CreateD positive Change in 2015 By Bob Lamendola In today's competitive market, cloud computing offers an outstanding opportunity not just to innovate, but to do so more quickly and more cost-effectively than ever. It is an exceptionally efficient platform for IT-service delivery. Because you can create new virtual servers in a cloud with unmatched speed and consistency, as well as allocate IT resources like processing power and storage automatically on the basis of policies, clouds can bring new services into production much faster than traditional architectures. . 28 venDor inDeX All rights reserved. No portion of DATA CENTER Journal may be reproduced without written permission from the Executive Editor. The management of DATA CENTER Journal is not responsible for opinions expressed by its writers or editors. We assume that all rights in communications sent to our editorial staff are unconditionally assigned for publication. All submissions are subject to unrestricted right to edit and/ or to comment editorially. AN EDM2R ENTERPRISES, INC. PUBLICATION ALPHARETTA, GA 30022 PHONE: 678-762-9366 FAX: 866-708-3068 | WWW.DATACENTERJOURNAL.COM DESIGN : NEATWORKS, INC., JOHNS CREEK GA 30022 TEL: 678-392-2992 | WWW.NEATWORKSINC.COM