Successful Business Handbook

Associated Bodywork & Massage Professionals

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EXAMPLES OF SPA EDUCATION TYPEORGANIZATIONDETAILS CONTACT Classes in Associated Bodywork & Hundreds of schools listed. Check www.abmp.com massage schools Massage Professionals for those offering spa courses. the Members section, click In "CE Calendar" In-depth training The American Spa Therapy Education & Certification Council (ASTECC) Many levels of training offered www.astecc.com from hands-on modalities to theory and management. Management Preston Wynne training Success Systems Successful day spa operators show you pitfalls and processes to open and manage a spa, including budgets and compensation. www.wynnebusiness.com Spa tracks in East West College massage schools One example of a school offering a spa-specific track: East West College has a 200+ hour program in spa modalities. www.eastwestcollege.com Weekend spa Royal Treatment Enterprises workshops 16-hour NCBTMB workshops for quick-starting massage therapists' spa plans; includes hands-on modalities, marketing, retailing, layout. www.royaltreatment.com supplier consultants can also be found on the ISPA website. Consultants are a mixture of the three types listed above. You may find someone who offers consulting in conjunction with a particular brand of products, but he or she also works independently and will be glad to help get your spa off the ground, even if you do not purchase those products. You have to find the right fit for your particular circumstances, and to do that, it pays to shop around. Talk to several consultants. Ask for references from past clients. Make your own decisions. Your Vision Finally, a word of encouragement— I've seen hundreds of therapists over the years who have successfully made the switch and opened a spa business of their own. Spas are still booming. With more than 20,000 in the United States, your clients have more choices than ever when it comes time to receive massage and bodywork services. Therapists who expand into spa services find that, in addition to gaining new clients, they retain clients whom they might have lost to a competing spa. Today's spas offer much more than mere pampering services, and many of them feature the therapeutic work of highly skilled LMTs. Too many therapists continue to regard spas as secondtier facilities, as far as therapy goes. In my opinion, the most important contribution you can make toward building a successful spa is a shift in your own perceptions regarding what a spa really is. Spas are dynamic. They can be deeply therapeutic. SPH Steve Capellini is a noted massage therapist, business trainer, and spa consultant. He's the author of The Massage Therapy Career Guide. Capellini has organized and educated massage staffs at some of the top spas in the country.

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