Issue link: http://cp.revolio.com/i/142672
6 tips to finding the perfect location 12 Site Selection Comparison Questions Answering these 12 questions for each site under consideration will help you select the best location for your practice. 1. Is the location zoned for a massage practice? 2. s the facility large enough for your business, including treatment room(s), I office, or reception area and storage? 3. oes the building require any repairs or demonstrate potential health D hazards? 4. re the terms of the lease and/or rent favorable? Who is responsible for A maintenance (in some leases, the occupant covers all insurance and maintenance or some combination thereof)? 5. s the location convenient to where you live? I 6. o your potential customers live within 10 miles from the location? Is the D population density of the area sufficient for your sales needs? 7. s the facility consistent with the image projected by your practice? I 8. s the facility located in a safe neighborhood? I 9. s there an anchor business that will attract customers who will also I patronize your business? 10. Are there competitors located close to the facility? If so, is the population of the area sufficient to support both of you? 11. Is the facility (including parking, lighting, and direction of access roads) easily accessible to your customers, including those with disabilities? 12. If your business expands in the future, will the facility be able to accommodate this growth or will you be able to find an acceptable new location within a two to three mile radius? It usually goes something like this: you sit down and figure out a rough budget on paper by creating a figure for utilities, communications, supplies, rent, marketing, etc. Of course, if you can find a suitable location for less, then it's tempting to opt for that fast savings, but first you need to determine if it will really save you money. When selecting a great practice location, it's essential to remember that people need to see your business name at least three times before remembering it and approximately nine times before becoming a client. Marketing and advertising are expensive, so if you select a less visible location that saves you a little on rent, it may cost you significantly more in advertising and marketing every month. Instead, select a highly visible location whenever possible. It can increase your odds of success since your business becomes familiar and memorable to potential clients as they go about their daily driving or other activities. Quick tip: be visible. 5. Piggyback and Anchor Yourself Many successful names in business have used the concept of piggybacking on an anchor store to launch their own start-up. An anchor is a frequently utilized store or business that serves as the destination point within a localized vicinity. For example, most grocery stores serve as anchors in a plaza setting. All of the surrounding business