Successful Business Handbook

Associated Bodywork & Massage Professionals

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create your business plan you can't think of an example or explanation, you should probably drop the value because it may be too general or vague. Get It Done—Objectives, Strategies, Scenarios Now that you've described what you want to accomplish with your business, you'll explain in simple terms how you intend to accomplish it through objectives, strategies, and scenarios. Objectives are time-bound goals that will support your mission, vision, and values. When you think about it, you'll see hundreds of ways you could go about accomplishing a mission statement like, "We help stay-at-home moms release worry." With your objectives, you state a few concrete steps you will take in, say, the next six months, that will move you toward that mission. It might look like this: • esearch how many stay-atR home moms are in my area. • Find out where they go to meet. • rite a speech about how W massage and aromatherapy can help relieve worry. • ook myself as a speaker for at B least three stay-at-home mom events. • Find an office. • ecruit at least three R advisors who know a lot about running a business. Strategies are how you will achieve the objectives. Try not to get into too much detail here. The bestlaid plans have a way of deteriorating

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