Issue link: http://cp.revolio.com/i/142672
• • • • • • • inexpensive, especially with smaller community papers. Magazines. Ads have a longer life span, but are usually more expensive. Some magazines reach a more targeted audience than newspapers. R adio. A local strategy to reach a preselected audience, demanding frequency to be effective. T elevision. Reaches large marketing areas but is expensive to produce and buy and limits you to brief copy. Local cable and public service stations can offer some respite on pricing. A lternative methods. Displays or demonstrations can be set up at community functions. Get involved in local organizations and network. You can also promote what you do with flyers on local bulletin boards. T rade show and exhibit participation. Participation in trade organizations (chamber of commerce) or local health fairs can give you visibility in your business field. D irect mail. A cost-effective way to deliver specific information to targeted groups of people. The success of direct mail is in proportion to the quality of your mailing list. T elemarketing. The telephone can be used to contact new customers or maintain contact with current clients. One of the major sins committed in business is working and spending diligently on new customers, but forgetting Advantages Of The Specialized Practice Pricing power. A specialized practice will be able to charge significantly more than the average bodyworker, because it addresses a specific issue. If a client is pregnant and sees a list of practitioners where four have the same price and the fifth costs 25 percent more but specializes in pregnant women, who do you think she will go to? W ord of mouth. You want your practice to come to mind whenever two or more people are gathered together. By specializing, you can do that. Any time "problems with anger" come up in a conversation, the Healing Touch practitioner who specializes in "problems with anger" will undoubtedly get a mention as well. T he competition goes away. You are no longer competing against similar services. If you're a reiki practitioner, you are not competing against others who do bodywork. Instead, you are competing against the people who serve your target audience. If you've specialized in helping people going through chemotherapy, then your competitors are actually other drugs and herbs used to counteract the devastating symptoms from the treatments. Other reiki practitioners will be less threatened and more likely to refer people to you when the topic of cancer and chemotherapy comes up. Marketing is so much easier. Now you know exactly where to go to find your prospective clients. The intuitive energy worker who specializes in male models goes to their schools, their catwalks, and their hangouts. She speaks at their conferences about how energy work can help them become better at their jobs. She joins their associations. She sponsors some lunches of smaller groups. She becomes part of the scene.