Issue link: http://cp.revolio.com/i/142672
get your practice on radio and television By Joe Wallace What massage practice couldn't benefit from a mention on the local morning radio show or an on-camera spot on the local television station? Some mistakenly believe they have nothing to offer the local interested in what you do. You need something that gives a reporter or talk show host a reason to talk about you. The most direct way to do this is to have a project that makes a good news story or feature. But how do you make your massage and bodywork practice media-friendly? Sometimes it's as simple as taking advantage of work you've already done. Involving your practice in a local charity or a options are limitless; you just have to get involved in your local community in a way that says, "I care." Have you written a book or an ebook about an aspect of your practice? Local authors have a unique advantage with the local media; how many times have you seen interviews with a local or regional author discussing their latest work? If you don't currently have a book, consider writing one, even if you have to hire media, thanks to a common misconception that reporters The mere existence of your practice isn't enough are only after breaking news. to get the news media interested in what you Every radio and television show has to fill airtime; local news programs require a wide variety of stories and features, many only lasting about 60 seconds on screen. Providing content to get media coverage is often easier than it seems; sometimes it's just a matter of knowing who to approach to get the attention you need. The whole process can be broken down into a few simple steps: 1.Make your practice newsworthy. 2.Talk to the right person. 3.Make the right pitch. 4.Give a great interview. 5.Follow up and come back for more. The formula is simple, but there are a few basic details you should know before you start reaching out to radio and television stations in your area. do. You need something that gives a reporter Make Your Practice Newsworthy The mere existence of your practice isn't enough to get the news media or talk show host a reason to talk about you. fund drive for a worthy cause is a great option. Consider forming your own local workshops designed to raise the awareness of both your practice and the techniques you use. Every community could use an entry-level course on the benefits of massage and bodywork, complete with live demonstrations. Another idea: try sponsoring in-the-workplace demonstrations for companies with physically demanding jobs. Does your community have a large number of military families? Why not offer a free massage day for military spouses and family members—a great way to bring newcomers to your practice as well as a host of cameras and microphones. The a ghost writer to help you do it. The amount of media attention you can get as a local author should never be underestimated. Your potential list of topics is endless, but how-to guides, self-help programs, and books that explain massage are very popular. It helps to study local stations. Who do they reach? How closely does the audience match the kinds of people who use your services? If you're trying to reach a new segment of the community, take time to learn what their needs are and tailor your approach accordingly. It also helps to research your community. Are you the only provider of your services in the area? What makes you unique or different than other practices nearby? Find out