Successful Business Handbook

Associated Bodywork & Massage Professionals

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get doctor referrals clients know you want to be sure you are providing them with the best care, and therefore would like to be in contact with their other health-care providers. Ask them if they would like you to communicate with their primary physician, or other health-care providers, about the therapy you are doing together. If they agree, have them sign your release form and list the name and phone number of the providers. When you call providers, let them know you are providing massage therapy for their patient, and you are calling to introduce yourself. Ask how often they refer out for massage so you can gauge if there is a need for their patient population. Do they have someone they already refer their patients to? Some clinics even have a referral list you might be able to get your name on. Once you have said hello to the front desk staff, ask if the doctor might have a few minutes to speak with you, or when would be a good time to call back. Take the opportunity to reiterate how your work is benefitting their patient. Reassure the doctor that you will provide an allied, noninvasive therapy to their treatment. Ask the doctor if they are accepting new patients so you can refer your clients to them as needed. Also tell them you have prepared a short description of your practice and the therapy you offer that you would like to send them to make it easy for them to refer. Confirm that they would like to receive it, and determine if you should mail or email it to them. if you are able to bill Once you've established your relationship with the referring provider, it is critical to maintain the relationship by providing them with the documents and services they request. The next referral relationships to seek out are those with medical providers you know. If you have your office in the same building as, or near, other providers, call, email, or write them to let them know you are looking to establish relationships with a few select providers to whom you can refer your clients. This allows you to promote their practice to your clients and, once they see your professionalism, it is a natural progression for you to ask them if you can send them your introductory packet. Some of these providers might not be aware that you work closely with others in the medical arena. Just as with your clients' doctors, make your initial contact friendly and professional and start by asking them if they are taking new patients. Here are some other things to consider. clients' insurance Establish Your Specialty You will increase the referrals you receive companies directly for the services you provide. When you become known as an expert in treating a specific condition or working with certain areas of the body, your referrals will skyrocket. A therapist who works with everyone, but specializes in no one, won't stand out in the provider's or the client's mind, and you will never see the same level of referrals that you will if you niche yourself. Make sure your clinical knowledge and skills support your claim as the

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