Issue link: http://cp.revolio.com/i/142672
openings, with great success. Within minutes of posting an opening, it's usually filled. "Facebook is an efficient and noninvasive way to fill appointments. It is particularly useful for last minute cancellations and for keeping the I-need-a-massage thought in the mind of clients," says Tull, who also uses online networking to publicize the classes he offers. It saves thousands of dollars and more than a few trees over traditional direct mailing. LinkedIn. LinkedIn (www.linkedin. com) is a strictly business network, some of whom are executives of Fortune 500 companies; about half the members are from outside the United States. LinkedIn has specific job-posting and job-seeking applications, secure areas where you can conference with others, a survey tool, and other business aids. One application, Company Buzz, will automatically notify you if your company, or pre-set topics you choose, is mentioned Internet Integrity While Internet networking is so accessible, bear in mind that the very quality that makes it so great is also a reminder to handle with care. If your business and social networks overlap, as many do, remember that clients, business associates, and friends may see your posts, pictures, and so forth. While you might want your friends to see that you were dancing on the bar at your high school reunion, you do not want clients, or a potential employer, seeing any such thing. Of course, don't post pictures of yourself in inappropriately revealing clothing if you are profiling yourself as a massage therapist. There are still individuals who persist with the old "massage parlor" way of thinking, and the networks have a hard time weeding those people out. Some don't even try. Craigslist tries to separate therapeutic massage from sexual service providers, but some still manage to make their way into the therapeutic listings. The network has a "flag erotic/ sensual ads" feature in the therapeutic section in an attempt to police the problem, but it seems that two inappropriate listings pop up for every one removed. Your listings should make it very clear that you provide nonsexual, therapeutic services. List your credentials, state license number, national certification number, professional affiliations and designations, and anything else that will make it evident that you are a professional massage therapist and not an adult entertainer. on other networks. Another useful feature, Recommendations, allows you to post comments on people you have worked with; it's basically an online job reference. Pinterest. Pinterest (www.pinterest. com) identifies itself as a "tool for collecting and organizing things you love." The site has millions of followers who share personal- and work-related items: for instance, site enthusiasts can make wishlists for inspiration, document trips they've taken or would like to take, organize events, start collections of their favorite hobbies or activities, and plan and track projects from start to finish. Pinterest can be a great way for massage therapists to show the layout of their office design to potential clients and to illustrate the variety of modalities they practice. Plaxo. Plaxo (www.plaxo.com) started out as an online address book. Plaxo has evolved into a social and business network, but without the bells and whistles of Facebook. Plaxo allows photo sharing and personal updates, but you won't find the flippant applications that are hosted by the other two. You can set your preferences to notify you by email whenever someone in your network posts an update. Instagram. Instagram (www. instagram.com) is a photo, video, and social media service that allows you to apply filters and transform composition, then post and share across other social media services such as Facebook, Twitter, Tumblr,