tools for opening a spa
colors, and you are making concrete
progress in the real world toward
creating a spa business. Now is the
time to immerse yourself in the spa
industry as fully as possible. Too
many therapists enter the business
as outsiders, afraid or unwilling
to join the professional community
waiting to guide and assist them.
Believe me, you need all the help
you can get, and the help is out
there. You just have to know where
to look. The best place to begin your
exploration of the spa industry is
at those events a majority of spa
professionals attend. This may
sound simple, but with so many
trade shows, conferences, and expos
out there, you may find it difficult
to narrow your choices down to one
or two that merit your attendance.
Conferences can be expensive, and
few therapists have the resources
to attend them all, so be selective.
Stage 5. Get Assistance
From Consultants
And Trainers
Depending on how extensive your
spa project is, you may find you
need some one-on-one coaching to
SPA MAGAZINES
MAGAZINEDESCRIPTION
CONTACT
American Spa
Spa products and equipment; techniques in skin care, nail,
www.americanspamag.com
and hair care; business growth; marketing; décor; industry news.
Day Spa
Trends, products, equipment, management tools and operations techniques,
positioning and marketing, plus legal, regulatory, and financial issues.
Dermascope
Industry leaders in spas and salons share knowledge and experience on
latest trends, equipment, techniques, operating procedures, marketing
strategies, legal and financial issues.
Organic Spa
Lifestyle magazine dedicated to sustainable and natural living—
wellness, food, fitness, design, and décor.
ASCP Skin Deep
Publication for Associated Skin Care Professionals members and skin
www.dayspamagazine.com
www.dermascope.com
www.organicspamagazine.com
www.ascpskincare.com
care schools. Bimonthly, 40-page magazine has objective, product-neutral
articles on techniques, ingredients, and business topics of interest to the
independent or employed esthetician.
Skin, Inc.
A business guide for face and body care specialists, as well as
owners/managers; includes information on finance, retailing, marketing,
treatments, and more.
Spa Finder
Luxury spas and spa bargains explored plus health and medical issues,
www.skininc.com
www.spafinder.com
furnishings and fixtures, day spa news.
Spa Management
Only magazine specifically for owners/managers.
Journal (and Medical
Spa Journal)
http://spamanagement.com
