Issue link: http://cp.revolio.com/i/142672
Customize, print, and distribute the brochure "About Seated Massage," available in the Marketing Center section of www.abmp.com. When you develop a service like that, what do you have? Chair massage! Chair massage overcomes the biggest psychological barriers that prevent people from using massage and as a result makes massage truly accessible. And my little test at that corporate office really hit that point home for me. To add to that, it provides people with what they really want: relaxation. In consumer surveys done by various associations, relaxation has been the number one reason year after year that individuals seek out a massage therapist. As it stands, most people still get massage in spas—39 percent according to ABMP's 2013 National Consumer Survey. Chair massage is a service that lends itself to being positioned as the new black when it comes to relaxation massage. There is no doubt in my mind that chair massage is the way to introduce massage to the masses. Great for Business Making massage more accessible is good news for you. It expands your reach dramatically. According to the same national ABMP survey, only 16 percent of the population received massage in the previous year. If my little test is any indication, it's likely that 80 percent of the population would use massage at least once if it is packaged in a way that is accessible … like chair massage. So by including chair massage as your offering, you are essentially expanding your services to an additional 66 percent of the adult population. Does that get you excited? If you are just coming out of school, chair massage is a perfect way to start a practice because there are almost no start-up costs or fixed monthly expenses. Because you do massage on-site in various locations, you can work rent-free. Your only real expense is your massage chair. And if you set up within a large organization, there are no marketing expenses either. The company will promote your services internally to the employees for you. When you do make the move to an office space, you have a group of existing chair massage clients who you can move over to your clinical massage practice. These are people you've already established a relationship with, who may be comfortable enough to try Swedish massage or other modalities you practice. Instead of being confined to four walls, you can get out and experience a little variety in your work. Many