disaster-proof your business
By William Lynott
Depending on the location of
your practice and other factors,
the odds of you being the
victim of a catastrophic loss
from wind, water, or fire may be
greater or less than average.
However, every massage
therapist faces some degree
of risk of a crippling disaster.
The key to minimizing that risk
is a well-thought-out plan of action
in the event that disaster strikes.
Here are steps you can take to
help you and your practice avoid or
recover from a catastrophic loss.
Prepare a Disaster
and Recovery Plan
"Every business needs to have a
disaster preparation and recovery
plan, even if it's located in a
relatively low-risk area for natural
disasters," says Gene Fairbrother,
an expert in disaster planning.
Your plan shouldn't be a
cumbersome project, according to
Fairbrother. "To be effective," he
says, "it should be a model of clarity,
fully understood by every employee."
Whether it's in writing or not,
it's important to refresh your plan
periodically. "Some basics of a
disaster plan seldom change," he
says. "For example, your evacuation
destination, or the first things you'd
grab on your way out if you had
to evacuate in a hurry. However,
