Wheels Of Grace Magazine

Volume 12, Issue 2

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18 | WheelsOfGrace.com | #54 During H-D 21, the company's first virtual launch experience, Harley-Davidson announced the new 2021 motorcycles, parts and accessories, riding gear and apparel. Throughout Harley-Davidson's 118-year history, the brand has never before brought the entire world together to experience the debut of all- new Harley-Davidson® motorcycles. On Jan.19th, 2021, that all changed with a single virtual event. During H-D 21, the company's first virtual launch experience, Harley-Davidson announced new 2021 motorcycles, parts and accessories, riding gear and apparel. And let me tell you… the video was fantastic! Those who participated heard from Harley- Davidson leadership reps, product experts, and passionate enthusiasts who are leading and shaping the industry on all that's coming to Harley- Davidson® dealerships in 2021. If you are reading the Digital Version of WOG Mag click the link below for the 45 mins video presentation of go to: WheelsOfGraceMagazine.com/online-magazines and click on the cover to view. Passphrase Phil46 . New Approach to Product launched the global virtual launch as part of the company's streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent, shifting it's new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market. "We're thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™," said VP Marketing Theo Keetell. "We look forward to sharing this moment with our customers and dealers from around the world." ADVENTURER JASON MOMOA SHARED HIS PASSION American actor, producer and motorcycle enthusiast Jason Momoa played a key role in the Jan. 19th event. Forever seeking new adventures, Momoa shared his thoughts on how Harley-Davidson's upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads. "Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration seen in the United We Will Ride content series," said Momoa. "I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It's the perfect vehicle that combines my love of the outdoors, the unknown, and Harley- Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created." Furthermore Harley-Davidson's CEO Jochen Zeitz shared about his recent experience riding the Pan America in Kenya, Africa. Harley-Davidson Pan America Global Reveal will happen on Feb. 22nd, 2021. Stay informed at www.H-D.com/PanAmerica "Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration seen in the United We Will Ride content series," said Momoa. "I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It's the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley- Davidson has created." Harley-Davidson Pan America Global Reveal Feb. 22nd, 2021 Harley-Davidson's all-new Pan America™ 1250 adventure touring motorcycle was previewed in the Jan. 19th H-D 21 virtual launch experience. Harley-Davidson will be bringing the world back together on Feb. 22, 2021, to reveal the motorcycle's full details in a separate digital event with the spotlight on the new Pan America motorcycle. Stay informed at www.H-D.com/PanAmerica HARLEY-DAVIDSON BROUGHT THE WORLD TOGETHER TO DEBUT ALL NEW 2021 PRODUCTS 18 | WheelsOfGrace.com | #54 About Harley-Davidson Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley- Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson® motorcycle riders on the road. Learn more at www.harley-davidson.com.

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