Issue link: http://cp.revolio.com/i/1268348
26 | WheelsOfGrace.com | Issue 51 optimistic Harley-Davidson analyst has a price target of US$37.00 per share, while the most pessimistic values it at US$13.00. Note the wide gap in analyst price targets? This implies that there is a fairly broad range of possible scenarios for the underlying business. These estimates are interesting, but it can be useful to paint some more broad strokes when seeing how forecasts compare, both to the Harley- Davidson's past performance and to peers in the same industry. Over the past five years, revenues have declined around 2.6% annually. Worse, forecasts are essentially predicting the decline to accelerate, with the estimate for a 30% decline in revenue next year. Compare this against analyst estimates for companies in the wider industry, which suggest that revenues (in aggregate) are expected to grow 11% next year. So while a broad number of companies are forecast to decline, unfortunately Harley- Davidson is expected to see its sales affected worse than other companies in the industry. Editor's Note: Maybe we should wait till the stock hits the teens and bounces back to consider it. YOU cAN HAvE YOUR NEw INDIAN MOTORcYclE DElIvERED TO YOUR DOOR B Y P e T e R J a C k S o n In a unique way of moving product in the motorcycle industry, Indian Motorcycle has announced a new online platform for buying a new bike called Click. Deliver. Ride. HANDLEBAR NEWS The program came as an emergency response to the Covid-19 crisis, and allows potential customers to purchase and customize their new bike, and then have it delivered to their door. Purchases will still be made using the customer 's local Indian Motorcycle dealership rather than direct to consumer, helping Indian's front line maintain at least some form of financial stability in a time when profits have been severely undercut in record time. "We are always looking to make the buying process easier for our riders, but this specific imitative was a response to Covid-19," Indian Motorcycle Vice President Reid Wilson told Robb Report. " The response we've had since the program's launch has been very positive. our dealers are very comfortable using this technology to ease the purchase process, so this was a natural extension for them." Prior to the coronavirus financial climate, Indian was enjoying a successful start to the 2020-riding season, with particular demand for the new Challenger and Scout Bobber Sixty coming from consumers. This is on the heels of the continued strong interest generated by the class- defining FTR1200, which we tested in Mexico back in June of 2019. Despite this, Wilson believes the Click. Deliver. Ride program won't favor one particular model, adding, "In most instances, the person utilizing this service has done their homework and is ready to purchase. This service is being offered for a limited time in response to Covid-19. That said, we will continue to develop services that make the buying process easier for our riders." The Indian Motorcycle program mimics those already up and running in the automotive realm, such as Carvarna, that allow for the buyer never to leave their house when purchasing a vehicle. Editor's Note: No thanks! Maybe in another country in another age. We like to test-ride the bike and then make a decision. HARlEY-DAvIDsON OFFERs cOUNsElING TO RIDERs THINkING THEY'RE IN THE sONs OF ANARcHY B Y T H e 2 S T R o k e C H R o n I C L e Harley- Davidson announced plans to release a counseling program for their riders who suffer from extreme cases of fron ng. A er the release of the popular show, "Sons of Anarchy", the Motor Company begun to receive mul ple complaints from the public of customers who seemed to be losing touch with reality a er buying a Dyna and a leather vest.* "I have a friend who bought his first Harley two weeks ago but I barely recognize him anymore," said Tim, a person who purchased a three-month counseling package for his friend. "It's go en so bad that he even tried selling Tic-Tacs in a Zipplok bag at my cousins birthday party". When asked if there had been previous associa on with ques onable characters before buying the Dyna, Tim added, "He** no! My friend is a barista named Dave for crying out loud!" The Harley-Davidson Dyna has been discon nued, but it has not been confirmed that this par cular motorcycle is the only cause. Reports have started to come in that not only customers who have purchased Dynas have fallen ill to posing, but customized Street Glide and Road Glide riders have been added to a list of "at risk riders". *Due to Covid19 this program has been temporarily on hold. INvEsTOR wANTs HARlEY TO GO BAck TO "ITs ROOTs" B Y S a B R I n a G I a C o m I n I Say what? There's been a lot of movement at Harley- Davidson over the last couple of months. Since Harley's CEO and COO stepped down recently, there's also been a bit of a tug-of- war with shareholder Impala Asset Management that's been pressing the manufacturer to nominate two directors it chose to its board. The two companies finally settled by agreeing on the addition of one, mutually agreed upon director. That's all well and good but I got stuck on one portion of the press release pertaining to Impala. Apparently, the mutual fund that owns two percent of H-D would really like for Harley to go back to "its roots". Will a new CEO Save Harley-Davidson? The exact quote goes: "Impala, which owns roughly 2% of Harley's stock, nominated two directors two weeks ago as the $2.8 billion hedge fund wanted the iconic american brand to return to its roots a er focusing on electric motorcycles and concentrate on its core riders." Did I read this right? A bunch of white-collared, pencil pushers think Harley should s ck to cruisers and focus on its dwindling pool of loyalists instead of trying to innovate and to bring new people in the showrooms? The last me I checked, the company's lineup headers