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56 | AD Today 2018 | OWN IT OWN YOUR DIGITAL FUTURE 56 | AD Today 2018 | OWN IT "If you want to consider eCommerce, one of the things you want to look at is what's at risk. I challenge our people internally to go walk through your aisles and see what's easy to pick, pack, and ship. That's what's at risk." — David Gravely, Vice President of eCommerce & Strategic Sales, State Electric Supply Co. Inc.

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