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42 | AD Today 2018 | OWN IT INSIGHTS FROM NEXT- GENERATION OWNERS Next-generation owners share their experiences to help make a seamless transition to new leadership. According to Forbes Magazine and the Conway Center for Family Business, family-owned ventures represent nearly 90 percent of all businesses in North America and generate over 50 percent of U.S. GDP. But while multi-generational businesses are a common and driving force behind the American economy, running them and passing them onto the next generation can be a challenge.

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