AD Today


Issue link:

Contents of this Issue


Page 109 of 137

108 | AD Today 2018 | OWN IT While private companies (unlike public ones) aren't required to have a Board of Directors or Advisory Board, many independent distributors find it advantageous. "One of the principal reasons to establish a Board of Directors or Advisory Board is to have a collection of seasoned experts or executives who can give the CEO and management team the benefit of their experience," explained Victor Boyajian, Global Chair of the Venture Technology & Emerging Growth Companies division of global law firm Dentons. According to Boyajian, "they'll ask questions of the team that are in the spirit of 'have you thought of X?' For instance, 'have you thought of how you'll finance your new venture,' 'integrate your team', 'expand internationally,' etc.? It's very valuable to have a coach/mentor around the table who will spend extra time with the CEO and serve as a sounding board," he said. "They'll play that classic 'auditor' role, challenging the CEO to ensure that they've thought of Why having a Board of Directors or Advisory Board could help your business and advice and tips for making it a success. WHO'S YOUR SOUNDING BOARD?

Articles in this issue

view archives of AD Today - 2018